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POP Eyes, a Point-of-Purchase Campaign
Please help FFB educate business owners and your local community about your local upcoming VisionWalk through the POP Eyes "point-of-purchase" campaign. Businesses have the special opportunity to make a difference for retinal degenerative disease research by selling POP Eyes in their stores. This program is particularly good for January as National Eye Safety Month and June as National Vision Research Month.
How Do POP Eyes Work:
Store cashiers simply ask customers at the point of purchase to buy a paper POP Eye for $1.00 or more to help support the Foundation Fighting Blindness. The customer then signs his/her name on the POP Eye and employees hang them throughout the store.
Invite local businesses to spread the word about VisionWalk, increase public awareness and help FFB's research efforts by promoting POP Eyes in their store. This fun and profitable promotion typically runs for 4 weeks.
Great POP Eyes Locations:
| Fitness Clubs |
Hair & Nail Salons |
Grocery Stores |
| Local Restaurants |
Banks |
Dry Cleaners |
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Pizzerias
Auto shops
Schools |
Bagel shops
Corporations
Scouts/Troops |
Ice Cream shops
Ophthalmologists & Optometrists
even your office lunch room! |
How Do Companies & Stores Benefit from POP Eyes:
POP Eyes can be used to build a strong team, enhance employee morale and contribute to they company's support of local non-profit efforts.
Customers will feel good about patronizing a store that gives back to its community.
Increase public relations. Experience shows customers are excited and enthusiastic to support the program. Once the POP Eyes begin to "take-over" your store’s walls, its time to alert the local media! POP Eye sales are a great way to build company visibility throughout the community. Best of all, you can raise a substantial amount of money for retinal degenerative diseases at no financial cost to the store!
Over nine million Americans of every age and race suffer vision loss from these blinding diseases. Chances are that many of your customers and employees have had their families touched by retinal degenerative diseases in some way.
Of course, the best reason for participating in this promotion is the satisfaction companies and their employees will have in knowing dollars raised will help find more effective treatments for retinal degenerative diseases, and someday, a cure.
Let's Begin:
Please contact your local Events Manager to bring POP Eyes to your area and receive POP Eyes Promotional Packets for prospect stores. You may also contact Lynn Hacker, National VisionWalk Director, at 800-683-5555 or lhacker@FightBlindness.org for detailed information.
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